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Privacy Policy

Last Updated: February 1, 2026

Your privacy matters to us. Learn how we collect, use, and protect your personal information.

1

Introduction

MotiveWake ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our mobile application and website (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2

Information We Collect

We collect several types of information to provide and improve our Services.

. 2.1 Personal Information You Provide

Account Information:

  • Email address
  • Username
  • Password (encrypted)
  • Profile preferences

User-Generated Content:

  • Custom motivational phrases
  • Alarm configurations (times, recurrence patterns, sound preferences)
  • User preferences and settings

Subscription and Payment Information:

  • Subscription tier (free or premium)
  • Payment transaction IDs (processed by Apple App Store or Google Play Store)
  • Billing history
  • Note: We do not directly collect or store credit card information

Communications:

  • Customer support messages
  • Feedback and survey responses
  • Email correspondence

. 2.2 Information Collected Automatically

Device Information:

  • Device type and model
  • Operating system and version
  • Unique device identifiers (UDID, Advertising ID)
  • Mobile network information
  • Device language and regional settings

Usage Data:

  • App features accessed
  • Alarm activation and dismissal times
  • Time spent in the App
  • App performance data and crash reports
  • Button clicks and navigation patterns

Location Information:

  • Approximate location based on IP address (for analytics and regional features)
  • We do not collect precise GPS location

Technical Data:

  • IP address
  • Browser type and version (for website)
  • Time zone settings
  • App version

. 2.3 Information from Third Parties

Authentication Services:

If you sign in using social media or third-party authentication (if available), we receive basic profile information as permitted by your privacy settings.

Analytics Services:

Aggregated usage statistics from third-party analytics providers.

3

How We Use Your Information

We use the collected information for the following purposes:

. 3.1 Provide and Maintain Services

  • Create and manage your account
  • Process and manage subscriptions
  • Deliver alarm functionality and motivational content
  • Synchronize data across devices (Premium users)
  • Provide customer support
  • Send service-related notifications

. 3.2 Improve and Personalize Services

  • Analyze usage patterns to improve features
  • Develop new features and functionality
  • Personalize your experience
  • Conduct research and analytics
  • Test new features

. 3.3 Communications

  • Send administrative information (account updates, security alerts)
  • Respond to inquiries and support requests
  • Send promotional communications (with your consent)
  • Conduct surveys and gather feedback

. 3.4 Security and Fraud Prevention

  • Monitor for suspicious activity
  • Prevent fraud and abuse
  • Protect against security threats
  • Enforce our Terms of Service

. 3.5 Legal Compliance

  • Comply with legal obligations
  • Respond to legal requests and prevent harm
  • Protect our rights and property
4

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your information depends on the data and context:

  • Consent: You have given clear consent for us to process your personal data for a specific purpose
  • Contract: Processing is necessary to fulfill our contract with you (providing Services)
  • Legal Obligation: Processing is necessary to comply with the law
  • Legitimate Interests: Processing is necessary for our legitimate interests (improving Services, security) and does not override your rights
5

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

. 5.1 Service Providers

We share information with third-party vendors who perform services on our behalf:

  • Cloud Infrastructure: Supabase (database and authentication)
  • Push Notifications: Firebase Cloud Messaging
  • Text-to-Speech Services: AssemblyAI, Hugging Face, ElevenLabs
  • Analytics: Supabase Analytics
  • Payment Processing: Apple App Store, Google Play Store
  • Hosting Services: Railway

These service providers are bound by contractual obligations to keep your information confidential and secure.

. 5.2 Business Transfers

If MotiveWake is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

. 5.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Court orders or legal processes
  • Government or regulatory requests
  • Enforcement of our Terms of Service
  • Protection of our rights, property, or safety
  • Prevention of fraud or security threats

. 5.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

. 5.5 Aggregated and De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you, without restriction.

6

Data Retention

We retain your personal information for as long as necessary to:

  • Provide the Services
  • Fulfill the purposes outlined in this Privacy Policy
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Specific Retention Periods:

  • Account Data: Retained while your account is active and for up to 90 days after deletion
  • Usage Data: Retained for up to 24 months for analytics purposes
  • Customer Support Communications: Retained for up to 3 years
  • Financial Records: Retained as required by applicable law (typically 7 years)

After the retention period, we securely delete or anonymize your information.

7

Your Rights and Choices

. 7.1 Access and Portability

You have the right to:

  • Access the personal information we hold about you
  • Request a copy of your data in a portable format

. 7.2 Correction and Update

You can:

  • Update your account information through the App settings
  • Request correction of inaccurate information

. 7.3 Deletion ("Right to be Forgotten")

You can:

  • Delete your account and associated data through the App settings
  • Request deletion of specific information by contacting us

Note: Some information may be retained as required by law or for legitimate business purposes.

. 7.4 Opt-Out of Marketing

You can:

  • Unsubscribe from promotional emails using the link in the email
  • Adjust notification preferences in the App settings
  • Contact us to opt out of marketing communications

. 7.5 Withdraw Consent

Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.

. 7.6 Object to Processing

You have the right to object to processing of your personal data based on legitimate interests.

. 7.7 Data Portability

You have the right to receive your personal data in a structured, commonly used, machine-readable format.

. 7.8 Lodge a Complaint

If you are in the EEA, you have the right to lodge a complaint with your local data protection authority.

. 7.9 California Privacy Rights (CCPA)

California residents have additional rights:

  • Right to Know: Request disclosure of categories and specific pieces of personal information collected
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Opt out of the sale of personal information (Note: We do not sell personal information)
  • Right to Non-Discrimination: Exercise privacy rights without discriminatory treatment

To exercise these rights, contact us at privacy@motivewake.com.

8

Data Security

We implement appropriate technical and organizational measures to protect your information:

. 8.1 Security Measures

  • Encryption: Data is encrypted in transit (TLS/SSL) and at rest (AES-256)
  • Access Controls: Role-based access controls and authentication mechanisms
  • Secure Infrastructure: Data stored on secure cloud servers with regular security audits
  • Monitoring: Continuous monitoring for security threats and vulnerabilities
  • Employee Training: Staff trained on data protection and security practices

. 8.2 Limitations

While we implement reasonable security measures, no system is completely secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials.

. 8.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by law, typically within 72 hours of discovery.

9

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws.

When we transfer personal information from the EEA to countries outside the EEA, we ensure appropriate safeguards are in place, including:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions by the European Commission
  • Other legally approved mechanisms
10

Children's Privacy

Our Services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13.

For Users Under 13:

If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as quickly as possible.

For Users 13-17:

If you are between 13 and 17 years old, you must have permission from your parent or legal guardian to use our Services.

Parental Rights:

Parents or guardians who believe their child has provided personal information to us may contact us to request review or deletion of that information.

11

Cookies and Tracking Technologies

. 11.1 Types of Technologies Used

Mobile App:

  • Session Storage: Temporary storage for app functionality
  • Local Storage: Persistent storage for user preferences and offline access
  • Analytics SDKs: Track app usage and performance

Website:

  • Essential Cookies: Required for basic website functionality
  • Analytics Cookies: Help us understand how visitors use our website
  • Preference Cookies: Remember your settings and choices

. 11.2 Your Choices

You can:

  • Mobile Devices: Reset your advertising identifier or limit ad tracking in device settings
  • Web Browsers: Block or delete cookies through browser settings
  • Do Not Track: We do not currently respond to Do Not Track signals

Note: Disabling certain technologies may limit functionality.

12

Third-Party Links and Services

Our Services may contain links to third-party websites, apps, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

13

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated Privacy Policy in the App and on our website
  • Updating the "Last Updated" date
  • Sending an email notification (for material changes)
  • Displaying an in-app notification

Your continued use of the Services after changes become effective constitutes acceptance of the revised Privacy Policy.

14

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

MotiveWake Privacy Team

Email: privacy@motivewake.com

Support: support@motivewake.com

Website: https://motivewake.com

For GDPR-related inquiries:

Data Protection Officer: dpo@motivewake.com

For California residents (CCPA):

CCPA Requests: privacy@motivewake.com

Subject Line: "California Privacy Rights Request"

15

Data Protection Officer

For users in the European Economic Area, we have appointed a Data Protection Officer who can be reached at: dpo@motivewake.com

16

Specific Regional Provisions

. 16.1 European Economic Area (EEA)

  • Data Controller: MotiveWake
  • Legal basis for processing: As outlined in Section 4
  • Right to lodge complaints with supervisory authorities
  • Data Protection Officer contact: dpo@motivewake.com

. 16.2 California (CCPA/CPRA)

Personal Information Categories Collected (Last 12 Months):

CategoryExamplesCollectedShared
IdentifiersEmail, username, device IDsYesWith service providers
Personal infoName, preferencesYesWith service providers
Commercial infoSubscription historyYesWith payment processors
Internet activityUsage data, interactionsYesWith analytics providers
GeolocationApproximate location from IPYesNo
InferencesUser preferencesYesNo

Business Purpose Disclosures:

We share personal information with service providers for business purposes as outlined in Section 5.

Sale of Personal Information:

We do NOT sell personal information.

. 16.3 Brazil (LGPD)

Brazilian residents have rights similar to GDPR, including access, correction, deletion, and portability. Contact us at privacy@motivewake.com to exercise these rights.

. 16.4 United Kingdom (UK GDPR)

UK residents have the same rights as EEA residents under UK GDPR. You may lodge complaints with the Information Commissioner's Office (ICO).

17

Automated Decision-Making

We do not use automated decision-making or profiling that produces legal effects or similarly significantly affects you.

18

Your Consent

By using our Services, you consent to this Privacy Policy and agree to its terms. If you do not agree, please do not use our Services.

Summary of Key Points

What information do we collect?

Account information, usage data, device information, and user-generated content.

How do we use your information?

To provide Services, improve functionality, communicate with you, and ensure security.

Do we share your information?

Only with service providers, for legal compliance, or with your consent. We do not sell your data.

What are your rights?

Access, correction, deletion, opt-out, and portability of your personal information.

How do we protect your data?

Through encryption, access controls, secure infrastructure, and continuous monitoring.

How can you contact us?

Email privacy@motivewake.com for privacy-related questions or requests.

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